Meet the Team

Braiden Shaw

Braiden Shaw is an investor, operator, and founder of Amplifi, an operating and investment platform focused on private markets and long-term wealth building.

Braiden earned his degree in Finance from Brigham Young University. After entering the mortgage industry in 2020, he scaled quickly during the pandemic housing boom and began reallocating capital into private investments across venture capital, private equity, and real estate.

Today, he operates a portfolio of 27 companies and has invested in more than 170 private market opportunities. His ecosystem spans financial education, venture capital, software, consulting, and real estate, with a focus on building cash-flowing and equity-driven assets.

A significant part of that ecosystem is his investor syndicate, the Growth Circle, a private investor community built around education, access, and participation in private market opportunities. Over the past 12 months, the Growth Circle has raised more than $200 million in capital across venture, private equity, real estate, and tax-advantaged investments.

He is known for documenting the transition from income to ownership and for teaching people to think beyond earning toward building assets, structure, and long-term control.

He built the Amplifi Family Foundation to focus and give to causes that resonate with his wife, Morgan, and himself. Initially launching it as a family charity, it is now expanding into Growth Circle, giving them a chance to do good with their money. Braiden often says “Money Magnifies”. He wants to magnify the good in the world and partner with those that want to do the same.

Kelly & Launette Shaw

Kelly and Launette Shaw serve as Co-Executive Directors of the Amplifi Family Foundation, bringing nearly four decades of business leadership, education, and humanitarian service to the role.

Kelly began his career as a commercial loan officer, financing business start-ups and operations before becoming a partner in an investment banking and business consulting firm. He has owned more than 15 privately held companies and founded a distribution company later acquired by Cintas, a Fortune 500 company. For 20 years, Kelly has owned a mergers and acquisitions advisory firm, consulting clients nationwide.

Launette holds a bachelor's degree in elementary education and has spent much of her career as a music educator. She enjoys connecting with people and establishing critical relationships that move humanitarian work forward. For 10 years, she chaired a scholarship program supporting high school young women.

The Shaws recently returned from a service mission throughout the Pacific Islands, supporting public affairs and church humanitarian efforts across the region. They are deeply committed to supporting Amplifi Foundation that strengthens families and expands access to education.

David & Christine Dunn

David brings more than 30 years of financial, investment, and real estate valuation experience to the Amplifi Foundation Board. A Boise State University Finance graduate and Certified General Appraiser, he specializes in commercial real estate and business evaluation. His background spans investment advising (Series 7, 63, 65 licenses), technical stock charting, portfolio management, and property income assessment. David served a Church Service Mission in Tokyo, Japan, and is a husband, father of five, and grandfather of six.

Christine began her career in corporate accounting for a Salt Lake City law firm before earning her B.B.A. in Accounting from Boise State University. Following graduation, she and David gained valuable experience working together at a wholesale clothing industry startup. Chris has done bookkeeping and accounting work for several local organizations over the years, including most recently for a Boise-area nonprofit. In addition to her financial work, Chris also taught piano for over three decades and enjoys accompanying local vocalists and choirs.

Together, David and Chris leverage their complementary backgrounds in finance, property assessment, accounting, and nonprofit experience to advance the Amplifi Foundation's goals of strategic growth, stewardship, and long-term charitable impact.